Data-driven method used to compare two or more versions of a website or an app to determine which performs better against a specific goal, such as increased sales or conversions. It involves randomly dividing an audience into groups, showing each group a different variant, and then measuring user interactions to identify the superior version based on key metrics like click-through rate, conversion rate, or bounce rate.
A set of rules and protocols that allows software applications to communicate with each other. In travel, APIs enable seamless integration of booking systems, payment solutions, and content distribution.
Different platforms, whether that is the hotel's own website, OTAs, GDS or metasearch engines. These channels are leveraged to accept and process reservations, and to drive regular revenue streams. They represent a hugely important part of distribution for hotels.
The percentage of website visitors who leave after viewing only one page. A high bounce rate can signal poor UX, irrelevant content, or slow loading times.
The process of delivering digital content, such as videos, images, or descriptions, to multiple platforms and channels. In travel, content distributors ensure that hotel assets reach OTAs, booking engines, and other marketing channels consistently and efficiently. Uhob is a content distributor specialized on short-form hotel videos.
A structured and scalable system for producing large volumes of content efficiently, while maintaining quality and consistency. In travel, this often refers to the mass production of hotel descriptions, videos, or images. Uhobs own content factory is calles Uhob Pro and works with local videographers.
When a website visitor completes a desired action, such as booking a room, watching a video, or signing up for a newsletter. Conversion is a key metric for measuring performance.
A network that connects travel service providers (such as airlines, hotels, and car rentals) with travel agencies and booking platforms, enabling real-time availability and reservations.
The service of storing, managing, and delivering video content, websites, or applications on servers, making them accessible over the internet. In travel, hosting ensures videos, booking platforms, and other content are always available to users.
An online reservation system integrated into a hotel’s website or travel platform, enabling customers to search, select, and book rooms directly.
A platform that aggregates prices and availability from multiple online travel agencies (OTAs), hotel websites, and booking engines, allowing users to compare options in one place. Examples include Trivago, Kayak, and Google Hotels.
A digital platform that sells travel services such as hotels, flights, or vacation packages directly to consumers. Examples include Booking.com, Expedia, and Airbnb.
A measure of how consistently a system, service, or platform performs as expected, often expressed as a percentage of uptime or successful operations.
The process of improving a website’s visibility in search engine results. SEO helps increase organic traffic through optimized content, structure, and keywords.
Video content that is typically under one minute, designed for quick consumption. Short-form videos are highly engaging and well suited for social media and booking platforms.
The continuous delivery of video or audio content over the internet in real time, without requiring the user to download the file.
In marketing, traffic refers to the number of visitors or users who access a website, app, or online platform. It is a key indicator of a campaign's performance and website popularity, measuring how effectively marketing efforts are driving people to a digital presence
In marketing, traffic refers to the number of visitors or users who access a website, app, or online platform. It is a key indicator of a campaign's performance and website popularity, measuring how effectively marketing efforts are driving people to a digital presence
The Uhob Standard is a common, industry-aligned framework for creating hotel videos that ensures consistency and quality all hotels and booking channels.
Every video content that is hosted and verified by Uhob. Uhob Videos are short, standardized hotel videos designed to enhance the booking experience. They give travelers a clear, engaging view of a property, optimized for mobile, booking platforms, and increased conversions.
Content such as photos, videos, reviews, or posts created and shared by users rather than brands. In travel and hospitality, UGC builds trust and authenticity, but it is visually inconsistent and difficult to control.
The web address that specifies the location of a resource on the internet, such as a website, video, or image.
The overall experience and satisfaction a person has when interacting with a digital product, such as a booking platform or website. Good UX is intuitive, efficient, and engaging.
A professional who shoots, edits, and produces video content.
A uniform look and feel across all visual assets, ensuring that colors, fonts, imagery, and design elements are aligned. Visual consistency strengthens brand recognition and improves usability.
A ready-made product or service provided by one company and rebranded by another as its own. In the travel industry, white-label solutions allow partners to offer services without building them from scratch.
Uhob is a Munich-based TravelTech company founded in 2025. We produce, verify and deliver standardized hotel videos to booking channels, helping travelers make better choices when comparing hotels. Acting as a content distributor, video platform, and third-party provider, Uhob enables the travel industry to offer a video-based user experience.
Uhob is a Munich-based company founded in 2025. We verify and deliver engaging hotel videos to booking platforms, helping potential guests make better choices where they compare hotels.
Uhob acts as a content distributor, video platform, and third-party provider for the travel industry.
Uhob is a Munich-based TravelTech company founded in 2025. We produce, verify and deliver standardized hotel videos to booking channels, helping travelers make better choices when comparing hotels. Acting as a content distributor, video platform, and third-party provider, Uhob enables the travel industry to offer a video-based user experience.
