Uhob StandardKey RequirementsGeneral Video QualityCategoriesDos & Don'tsExclusionLicense & RightsBest Practice

Uhob Standard

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Uhob 
Standard

One video standard for the travel industry.
Across all hotels, booking channels, and videographers.

Trusted by leading OTAs and tour operators.

General video quality

Uhob Videos

• Make the space look organized, ensuring it doesn’t appear too lived-in.

• Use smooth, steady movements to avoid shaky shots

• Use plenty of natural light (avoid dark or backlit shots)

• Camera height is about eye level.

• Colors should be warm but not overly saturated. Tones should be vibrant withenough contrast to highlight the details of the space.

Uhob Videos are not

• AI-generated

• Composed of still images or photographs

• Overly filtered

• Too dark or light

• Black and white or sepia

• Graphically filtered with overlays, borders, or artistic effects

• Low resolution, blurry, or pixelated

• Sideways, upside down, or otherwise improperly rotated

• Adding elements that don not reflect the hotel’s actual standard offering

Do's and dont's of the mandatory category UVA

Intro

Welcome guests with a drone shot and a view of the lobby. Avoid showing scenes if that are not typical, such as a welcome drink or a staff greeting.

Guest Room

In the UVA category, it’s important to show at least one standard guest room so viewers can get a genuine sense of the space. Please avoid adding decorations or elements that don’t reflect the hotel’s actual standard offering. Try not to include the toilet, bidet, or trash bin in the shot.

Restaurants

Provide an insight into the atmosphere and standard of hotel's restaurants. Food and drinks are not to focus. To showcase the hotel’s cuisine, Uhob Videos in the categories for experience (UVE) and specialities (UVU) are ideal. If you want to portait your chef, use an UVI.

Activities

UVAs refers hotel's amenities, such as a tennis court or stage. Mobile offerings, such as surfing, belong to the Uhob categories for experience (UVE) and specialities (UVU).

Gym & Spa

This section focuses on the facilities. Provide viewers with a glimpse of the wellness and fitness areas. If useful, you can also highlight the gym equipment. If the spa or gym is particularly extensive, dedicate a separate UVU to it.

Generic vibe motifs

Uhob Videos are limited to 30 seconds. That’s why motifs and settings without informative value or clear recognition of the hotel are not suitable for the UVA. Vibe shots are better placed in other Uhob categories.

Best practice